presents new CEO

Per 1st of October, restructured internally, and has assigned Sebastian Märcher Sandig as new CEO. Serial entrepreneur and founder of the data company, Lars Märcher Sandig, continues as CTO with full focus on product development and the technology that is founded on. is facing a growth journey with new employments and the expansion beyond Europe and out into the world, which is why the change is finalized now. develops data collection solutions that can monitor from all kinds of production machines, robots and sensors, which enables small and medium sized enterprises to better overview their manufacturing processes. Today has 90 companies, both in Denmark and abroad, using the data collector system.

We also offer a solution that helps these companies track their energy consumption all the way down to machine level, which is something we’re experiencing great interest in” – Lars Märcher Sandig

Sebastian Märcher Sandig
Trendlog Collcet i4.0

Looking forward

Despite the change of CEO there’s not much difference on a day to day basis for Lars and Sebastian:

“Our biggest strength has always been, that we’re good at dividing the roles and responsibility between us, allowing us to utilize each others strengths. Lars is the developer and product genius, and I have always been better at maintaining structure, and keeping focus” – Sebastian Märcher Sandig

“Now is the time to spread the word on the many possibilities that data can offer. It is especially important to let the companies know that data collection doesn’t have to be an engineering project, but that digitalization is for everyone.”

Fun fact:

Sebastian Märcher Sandig started his own career with a youth job as cleaning assistant at Lars’ former robot company, MPN Robotics.

About was founded by Lars in 2017 around the dining room table of the family home, as an idea from his former company in the fruits and vegetable industry. Later the company moved into a more professional setting at the office space, Coworking Plus in Odense. During the early years, was nominated twice for Entrepreneur of the Year in the startup category, the competition founded and hosted by Ernst & Young.

Great success on Automatica

Great success on Automatica

Last week, a large part of the Trendlog team was in Munich at the Automatica 2022 trade fair, where we were part of Odense Robotics’ Danish pavilion. And what a week it was!

We are coming to Automatica

We are coming to Automatica

When Trendlog goes to Germany for Automatica – The Leading Exhibition for Smart Automation and Robotics – later this month it will not only mean the entering into the German market, but it will also be where we will unveil a brand-new product.